People to say: the elderly suffer from “difficult to watch TV”, in the end “card” where?
“I can’t direct the TV program I want to watch after I turn it on.” “There are many devices (set-top box, TV), and I don’t know how to switch between them.”Many elderly people are at a loss when it comes to smart TVS, with nearly half of them unable to find what they want to watch, according to the 2022 China TV Research Report.As smart TVS become more popular and have more functions, the way they operate has changed a lot. Instead of just turning on the TV, you have to switch between different screens with a remote control.Faced with a variety of interfaces and procedures, young people still need to be familiar with the process.For the elderly, who are used to “doing things”, “improvising” is undoubtedly more complicated and difficult.Muddle-dazed press to press, want to see the TV program did not come out, but may pop up pay on demand content, more make some old people produce “dare not use” psychological pimple.In the final analysis, the elderly suffer from “difficulty in watching TV”, or “stuck” in the so-called “intelligent pass”.Is that why old people don’t watch TV?According to the survey, “asking children”, “searching on the Internet” and “calling customer service of manufacturers” are the most common ways for elderly people to ask for help.However, children are busy with work and study, so they may not always be able to answer questions promptly.Internet search is like “looking for a needle in a haystack”, the Internet itself for some old people is also “subject”;Call the customer service of the manufacturer, not only quite time-consuming, and the effect is not good.In short, in the eyes of many older people, watching TV has become “troublesome”, and smart TVS are not smart, but rather disturbing.Being unable to watch TV is not the only new problem facing older people in the digital age.Unable to produce a “health code”, some elderly people have trouble getting out;Unable to register or buy tickets online, facing new “difficulty in seeing a doctor” and “difficulty in traveling”;Do not know APP reservation, some public places can not enter……All of these, the elderly have repeatedly encountered the “digital divide”, in the intelligent life of the wall, not to be underestimated.Society must be aware that there is a “mismatch” between the elderly and the progress of new technologies in terms of their learning ability, acceptance ability, knowledge structure and usage habits. Many new technologies only cater to the needs of the young and ignore the elderly, let alone require them to “keep pace with The Times” quickly.To help the elderly to overcome the “intelligent pass”, we should be targeted and start from many aspects.Relevant departments have issued relevant documents, requiring in-depth study of the difficulties senior citizens encounter in smart technology, to improve the age-related smart products.The direction is clear, that is to make smart products “fit” the elderly, rather than let the elderly “adapt” to smart products.For designers and producers, targeted research and development should be carried out to meet the special needs of the elderly.Intelligent products emphasize intelligence, should take the initiative to close to the elderly.Intelligence is not a “concept”. It can only be called intelligence if it is truly humanized.Relevant work has been promoted and some results have been achieved.For example, the mobile APP launched the “elderly mode”, which not only enlarged the font, but also put the most important functions in the most prominent position, which is convenient for the elderly to use.According to this idea, smart TV sets can also provide “age-friendly mode”, as much as possible to simplify the process, easy for the elderly intuitive operation.At the same time, many want to “get rid of the remote control and control the TV by voice”.This desire of the elderly is not “wishful thinking”. With the iterative upgrading and continuous improvement of voice recognition technology, the realization of voice interaction function has become increasingly mature. Some smart TV sets have used relevant technology, which also brings the possibility of further convenient operation and improved use experience for the elderly.”Mo Sang Yu late, xia is still all over the sky.”Statistics show that by the end of 2021, the population aged 60 and above in China was 267.36 million, accounting for 18.9 percent of the national population, among which the population aged 65 and above was 20.56 million, accounting for 14.2 percent of the national population.There are both challenges and opportunities to cope with an aging population.If we serve the “sunset red” well, we can also create “sunrise industries”, break the “smart threshold” and serve the “silver economy”, which also has broad prospects.So that the elderly, who have worked hard for most of their lives, can share the development dividend of The Times and enjoy their old age with a greater sense of happiness and gain. This will also bring strength and hope to today’s young people.Source: Source: People’s Daily Online – Opinion Channel